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IREMIS Strengthens Value-Add Capabilities in the Hospitality Segment and Advances Targeted CapEx Strategy – Felix Müller Appointed Director Hotel Project Management
January 27, 2026 / By webmaster
IREMIS, the Luxembourg-based specialist for real estate investments, continues to strengthen its technical development capabilities within its Hotel & Leisure division. Effective December 2025, Felix Müller has been appointed Director Hotel Project Management. The appointment underscores IREMIS’ strategic focus on active asset management and value-add strategies across its pan-European hospitality portfolio.
The appointment coincides with ongoing and planned CapEx initiatives within the hotel portfolio. At the beginning of the year, the former Pullman Dresden was closed as scheduled to commence a comprehensive, value-enhancing renovation. As part of the works, all guest rooms as well as key public areas will be completely renewed. The hotel is scheduled to reopen in spring as the Barceló Dresden Newa.
The renovation forms part of IREMIS’ value-add investment strategy and is aimed at the qualitative repositioning of the asset as well as the long-term stabilisation and safeguarding of its income base through an optimised building and functional layout.
Felix Müller brings more than 15 years of international experience in the technical and conceptual development of hotel assets. He played a leading role in the conceptualisation and brand development of the international lifestyle brand 7Pines Resorts and has held senior positions overseeing complex hotel and resort developments and repositioning projects in the premium segment across Europe and the United States.
Peter Lenhardt, Director and Head of the Hotel & Leisure Division at IREMIS, commented:
“With Felix, we are gaining a proven expert in sophisticated hospitality developments. His experience in brand development, technical due diligence and project management is an ideal complement to our team and supports our objective of delivering high-quality and sustainably successful hotel products for our investors.”
Felix Müller said:
“Supporting IREMIS during this dynamic growth phase is highly appealing to me. I look forward to further expanding the platform’s project development capabilities together with the team and to implementing new, value-enhancing hotel and leisure projects across Europe.”
Jochen Schäfer-Suren, Founder and Co-Chairman of IREMIS, added:
“Felix’s expertise in the development of international hospitality brands and projects fits perfectly with our strategic direction. His appointment strengthens our ability to ensure technological, conceptual and economic quality throughout the entire investment process.”
About IREMIS
IREMIS is a Luxembourg based, European real estate investment management firm founded and held by Jos Short and Jochen Schäfer-Suren. Their excellent track record and successful partnership led them to set up IREMIS to provide creative investments solutions in complex, specialist real estate such as hotel and leisure. The IREMIS hotel and leisure division, led by Peter Lenhardt, succeeded in closing the first IREMIS Hotel Real Estate Fund in 2023, backed by German institutional investors. For additional information: www.iremis.eu
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Message from the Shareholders
Jos Short and Jochen Schaefer-Suren are delighted to announce the launch of our new real estate investment and asset management firm IREMIS.
For more than a decade governments and central banks have dealt with crises by providing numerous subsidies and liquidity at ultra-low interest rates leading to ever higher debts and inflated asset values. This made investment management easier facilitating the emergence of passive investment management.
Recent challenges like Covid, increased geo-political tensions and climate change have led to an unprecedented combination of economic disruptions, higher cost, inflation and interest rates as well as behavioural changes by consumers or business like the reversal of globalisation affecting the political, social and economic as well as capital market outlook across the globe.
All real estate classes will be affected by this more complicated economic and financial context requiring anew more active fund management by experienced specialist investment managers. Nowhere is this more valid than for complex real estate asset classes like hotel and leisure which are most affected by the above challenges and require specialist expertise to capture the significant opportunities in hotel and leisure this world of change will bring for the next few years.
Hence “IREMIS“ = Innovative Real Estate Management & Investment Solutions. Our new firm will focus on specialist sectors and to overcome these challenges with a senior team with the expertise, track record and network in hotel, leisure, and retail to develop innovative solutions and investment and asset management strategies to achieve above average returns in this context. Specifically, we will provide strategic and restructuring advisory, investment transaction and asset management services in private and public markets as well as separate account and fund management together with partners and investors. We can add value not only for our institutional investor clientele, but also lenders and occupiers. We will be active in core; value add and opportunistic strategies and also co-investments across Europe.
IREMIS has already a team with 80+ years of pan-European experience and track record and initially will have a presence in the UK, Germany, Spain and Luxemburg but grow into a Pan-European investment management company. Based on the track record and experience of its founders and initial team, IREMIS will start with a Hotel and Leisure division led by Peter Lenhardt. He was Jochen’s right-hand man for many years at Internos/Principal where Jochen was the CEO of Principal Real Estate Europe's Hotel and Leisure division, and managed very successful Hotel real estate funds and separate accounts. We are in the process of creating a retail division. Today we are a team of 5 experienced professionals and are happy to elaborate on our team and plans.